Meet Dean, Head of Global Partnerships. 

Dean joined Alwayse in June 2024, bringing with him decades of experience in aerospace, a sector he entered as a Mechanical Engineering Apprentice with Rolls Royce.

Having worked for major companies in the past, Dean reflects on how Alwayse stands out:

“I’ve worked for large companies before, and it’s always been very sales-focused.

“Here, while sales and the health of the business are extremely important, I also get to learn and contribute to other areas of the business as part of the senior leadership team.

“I love being part of an innovative, forward-thinking company that’s not just doing the same old thing but strives to find ways to add value for our partners and customers.”

As Head of Global Partnerships, Dean’s responsibilities span 75+ countries.

“Day-to-day, I look after everything outside the UK. I interact with customers, identify new business opportunities, analyse sales intake, and collaborate with team members on new enquiries and how we increase sales.

“My focus is on growing the pipeline and targeting larger projects and volumes to drive sales growth.”

Looking ahead, Dean is prioritising strategic decision-making:

“This year, my goal is to avoid becoming a ‘busy fool.’ I’m focusing more on strategic initiatives and delegating tasks into the amazing team we have here.

“Bigger projects and new product launches are key to keeping us moving forward.”

Teamwork and culture at Alwayse.

For Dean, the team culture at Alwayse is a standout feature:

“Everyone’s pulling in the same direction and understands the goals. It’s great, honestly.”

A self-described family man, Dean places a high value on maintaining a healthy work-life balance. Married for ten years with two children, he emphasises the importance of downtime:

“While I do sometimes work when I get home, I try to switch off most days. Spending time with my family keeps me grounded.”

To maintain his mental health, Dean has an active lifestyle:

“I love playing badminton now that I’m too old for football, I hit the gym four times a week and go on walks to keep our dog exercised.

“I’m close with my family and have a tight-knit group of friends. All of this keeps me relaxed and ready for the challenges at work.”

Reflecting on his hiring journey, Dean recalls his connection with Claire during the interview process:

“I had a few offers at the time, but this one felt right. Claire’s energy and brilliance made me feel like I could develop, grow and learn here.

“I would describe Alwayse as innovative, customer-focused, and high quality.”

Dean’s favourite quote: “Insanity is doing the same thing over and over again and expecting different results.”

A timeless reminder, often attributed to Albert Einstein, that embodies Alwayse’s commitment to innovation and growth.

Meet Dean, Head of Global Partnerships. 
Meet Dean, Head of Global Partnerships.
Meet Dean Alwayse

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