84 Years of Expertise: How Alwayse Leads in Ball Transfer Unit Manufacturing

UK manufacturing, and Birmingham manufacturing in particular, is an ever-evolving world. And few companies can boast a legacy as rich and impactful as Alwayse.

Born in the Heart of Birmingham

The story of Alwayse began during a time of great global unrest. Yet from the very start, the company was focused on transformation and progress. Founded in Birmingham in August 1940, Alwayse revolutionised material handling with the invention of Ball Transfer Units (BTUs). The invention of the Ball Transfer Unit marked a significant milestone in the world of material handling. Because it offered unprecedented ease and flexibility in the movement of goods. These innovative devices, known for their ‘all-ways’ directional capability, have become a cornerstone in various industries and they quickly set Alwayse apart.

Decades of Innovation and Excellence

Over the past 84 years, Alwayse has not rested on its laurels. Instead, the company has continuously pushed the boundaries of what is possible in movement solutions. From automotive manufacturing to retail and defence, BTUs have found applications in virtually every industry imaginable. This relentless pursuit of innovation has ensured that Alwayse remains at the forefront of the industry. Therefore providing cutting-edge solutions to meet the evolving needs of its customers.

Hard at work at Alwayse Engineering

Global Recognition and Prestigious Awards

Alwayse’s commitment to excellence has not gone unnoticed. The company is proud to have been awarded the prestigious Queen’s Award for Enterprise in International Trade not once, but twice – first in 2006 and again in 2009. These awards are a testament to Alwayse’s outstanding achievements and its significant contributions to the UK’s international trade. To be recognized on such a scale not only highlights our success but marks Alwayse as a leader in the distinguished Birmingham manufacturing industry.

Our Birmingham Base

Looking to the Future

As Alwayse celebrates our 84th birthday, the company remains dedicated to its core values of innovation, quality, and customer satisfaction. With a rich heritage and a proven track record, Alwayse is well-positioned to continue leading the way in Birmingham manufacturing, but also around the world, for many years to come. For more information, get in touch.

A picture of the old Alwayse factory An old picture of a ball table BTU table in sepia tones
A picture of the old Alwayse factory An old picture of a ball table BTU table in sepia tones

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Success Stories

Atlas copco assembly line using Alwayse ball transfer units
MODULAR DESIGN TO HANDLE MATERIALS BETTER
Commissioned by: Atlas Copco Location: UK THE CHALLENGE Atlas Copco UK handles a huge range of innovative products across many…
OFF-ICE PUCKS
ALWAYSE A GOOD SPORT
Commissioned by: Stedol Location: Estonia THE CHALLENGE Demand for all weather pitches has reached an unprecedented high. Sports equipment manufacturer…
automated laser cutting of heavy duty tube
360° AUTOMATED MOVEMENT FOR HGG
Commissioned by: HGG Location: The Netherlands THE CHALLENGE HGG provides cutting-edge, fully automated 3D profiling machines that give fabricators the…
national express movement solution installation
ALWAYSE PROVIDES TOTAL MOVEMENT SOLUTIONS
Commissioned by: National Express Location: UK THE CHALLENGE National Express Group is a leading transport provider delivering services across 11…
easy movement of air conditioning unit
WEATHERITE’S SMART MOVE TO IMPROVE ASSEMBLY
Commissioned by: Weatherite Group Location: West Midlands, UK THE CHALLENGE The Weatherite Group is the country’s leading HVAC (Heating, Ventilation…
Glass printing machine
HIGH-TECH SOLUTION FOR HANDLING GLASS
Commissioned by: Dip-Tech Location: Israel THE CHALLENGE Dip-Tech is a global pioneer of digital ceramic glass printing solutions. Their machines…
loading a plane with cargo
ALWAYSE THE GO TO SOLUTION FOR AIR…
Commissioned by: Global Air Cargo handlers Location: Bogotá Airport, Colombia THE CHALLENGE At many global airports, the unknown weight of…
TITAN STEEL WHEELS GET MOVING WITH ALWAYSE…
Commissioned by: Titan Steel Wheels Location: UK THE CHALLENGE Titan Steel Wheels, one of the world’s largest manufacturers of steel…
WHEEL ALIGNMENT BALL TRANSFER TABLE
FORD LEAVES THE HEAVY MOVING TO US
Commissioned by: Ford Location: Worldwide THE CHALLENGE Ford Motor Company is one of the world’s most well-known brands with operations…
oil rig in the middle of the sea at sunset
360° THINKING FOR OIL AND GAS EXPLORATION
Commissioned by: NOV Elmar Location: Scotland and Singapore THE CHALLENGE NOV Elmar is an oil and gas company, specialising in…
offshore pipeline
DEEP THINKING FOR OFFSHORE PROJECTS
Commissioned by: Global leader in offshore pipelines Location: Scotland THE CHALLENGE Alwayse worked with a global leader in the delivery…
CUSTOM SOLUTIONS FOR EFFICIENT STORAGE AT RAPID…
Commissioned by: Rapid Racking Location: UK THE CHALLENGE Efficient storage solutions are essential to keeping operations running smoothly. Rapid Racking…
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